Diagnostic Audit
Most audits are a lead magnet: free, generic, and built to sell you something bigger. This one is the deliverable. We check what your tracking is actually collecting, what your analytics can and cannot tell you, and where spend is being wasted, then hand over a written, costed fix plan a board can act on.
Three lenses, one report
Is the data even real
GA4 and server-side tracking checked against what actually fires in the browser, not what the implementation plan says should fire.
- GA4 property and event review against a documented schema
- Consent mode and cookie behaviour checked live
- Server-side and CAPI events reconciled to platform reporting
- Cross-domain and subdomain journeys traced end to end
How the audit runs
One and a half weeks, start to finish, priced and scoped before we start.
Discovery call
We agree what is in scope and get access to the accounts and reporting we need.
Audit
Tracking, analytics and spend checked against the business, not against a generic checklist.
Findings and fix plan
A written report ranking issues by commercial cost, with a costed plan for fixing them.
Walkthrough
We present the findings and the plan, and talk through what we would do first if it were our budget.